When you look at the print version of any major print publication over time, you realize that they don’t just have a couple of templates. They have hundreds. They have the ability to respond to any combination of events with a design that gives each event the proper editorial weight. Somehow, we’ve lost that ability on the web. Most homepages use the exact same layout, day in and day out. And it’s not just homepages. Article pages—where most users first land on websites—look exactly the same, too. To a user, a day when war breaks out in Iraq can feel exactly the same as a day when the biggest news is a change in Bieber’s hairstyle. These limitations aren’t just stifling for readers. The lack of variation in online presentation limits a news organization’s ability to communicate its perspective and editorial voice to readers through design choices. It’s no wonder that some publications feel so one-dimensional online: not all are equipped respond to events with the cultural understanding and editorial vision that once made newspapers so essential.